The travel industry is being accused of perpetuating “cringeworthy stereotypes” when seeking to attract lucrative older travellers. The claim comes from Bronwyn White, co-founder of Sydney-based travel research firm MyTravelResearch.com. Putting forward five changes required to market to senior travellers, she claims most older people cannot relate to travel industry marketing. This is despite the older demographic having more disposable income and free time. Following a study of the travel habits of thousands of older travellers, she shares five suggestions for the travel trade. Get the full story at Travel Weekly UK