Insights include that 71% of UK consumers research and purchase flights only online; four out of five people purchase their hotel stay online and 81% of people research online before booking a hotel. The Consumer Barometer also shows where people purchase from, and has found that for the UK, airline websites beat price comparison sites when it comes to booking a trip, with 58% of consumers buying directly from an airline compared to 18% on comparison sites. More generally, the research has found that across sectors British consumers continue to lead Europe in mobile technology adoption, with 71% of people owning a smartphone compared to the European average of 61%, and 60% using search engines via their smartphone at least once a week. Get the full story at Travolution and Google