The report on the “U.S. Digital Traveler” and a companion study on global preferences were discussed at the recent Phocuswright innovation summit in Hollywood, Florida — a gathering of a who’s who of the digital world including top executives from Expedia, Priceline, Trip Advisor, Trivago, and Google’s travel division. Travelport, which conducted research in more than a dozen countries to produce a full picture of how global consumers feel about digital travel services, found an overwhelming acceptance of these tools in other parts of the world, with China and India the most digitally dependent. At the same time, it found that American travelers are more reluctant to cede the entire process to the computer. “You still want to go back to that trusted travel adviser you know,” Erika Moore, VP and General Manager-USA for Travelport, said during an onsite interview for Phocuswire. She noted the survey said travel professionals are still used by fully 72 percent of U.S. travelers, regardless of what other technology they may have at their fingertips. Get the full story at Travel Market Report Read also "Travelport global survey highlights different digital traveler habits"