Voice recognition has made huge strides in accuracy; natural language recognition rates have now surpassed those of humans. But planning, booking and servicing travel requires visual feedback and specific answers that are largely inaccessible through voice-only interfaces such as the Amazon Echo and other smart speakers. We are so used to being able to browse photos of a destination and filter flights on a screen, that attempting to use a voice-only platform feels like taking a big step backward. Phocuswright research confirms that United States travelers are interested in using voice for a multitude of travel-related tasks. More than half of travelers are comfortable requesting general information using a voice-powered digital assistant. But when it comes to actual usage, only a fifth to a third of travelers are actively using voice for tasks like searching for or booking travel products. Get the full story at PhocusWire