The hotel chain teamed up with advertising agency Code and Theory to roll out the image-heavy Web site, which automatically adapts to all mobile, tablet and desktop devices. Consumers who allow the site to know their location can find and book a hotel room nearby with a few taps of their finger, and complete the one-step checkout process with Google Wallet. “Based on industry data, we know mobile is king,” said Lance Miceli, executive vice president and chief marketing officer at Motel 6, Carrollton, TX. “We’ve embraced a mobile-first strategy to all digital efforts, meaning everything we’re doing is designed with mobile devices – smartphones or tablets – first. “This approach will elevate our digital business to mirror the physical improvements taking place at our more than 1,200 locations across the nation,” he said. “Motel 6 guests are now able to enjoy our new ecommerce engine built with an industry-leading responsive Web design. Get the full story at Mobile Commerce Daily