Minneapolis-based MotivAction, one of the country's largest performance marketing and incentive agencies, launched VIPexpress, the only point-based, online air travel booking system in the incentive industry.

VIPexpress is a proprietary system that enables incentive program participants to book air travel online with most major airlines - with no blackout dates. Operating similar to many popular online travel sites, participants have round-the-clock access to the Web-based product that uses incentive award points as currency versus dollars. The system even allows users to earn frequent flyer points based on the rules of the selected airline.

"Adding VIPexpress to our product mix benefits both MotivAction and our clients," said Jeff Beegle, MotivAction's Chief Marketing Officer and Executive Vice President of Sales. "It secures MotivAction's position as the market leader in technology-based reward products and, more importantly, provides our clients with a highly differentiated business solution which is critical when they're competing for channel and consumer mind share."

MotivAction provides a full array of performance marketing, incentive and recognition solutions for companies looking to get more out of their employees, sales channels and customers - whether it's through innovative incentive programs, group travel, meetings, special events or training. Considered the market leader for incentive and recognition awards, VIPexpress enhances MotivAction's already extensive award offerings that include over 3 million merchandise award choices.

The launch of VIPexpress isn't the only thing MotivAction is celebrating. This year marks the company's 30th anniversary in business and more industry accolades. Last week, the Incentive Marketing Association named MotivAction the recipient of their 2006 Circle of Excellence award - an honor earned for impressive incentive program results.

MotivAction serves both national and regional clients including TCF, John Deere, Biogen Idec and LexisNexis.