Mobile-friendliness Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. We published our study results on how big that impact was here, and in that test, we tracked a set of 15,235 SERPs both before and after the SERPs. The commercial queries are returning a much larger percentage of mobile friendly results than the informational queries. Much of this may be due to it being more important to people running E-commerce sites to have a mobile-friendly site. What this suggests to us is that publishers of E-commerce sites have been faster to adopt mobile friendliness than publishers of informational sites. That makes sense. Of course, our friends at Google know this is more important for commercial queries, too. Get the full story at Moz