More than 2,000 people have contributed to the campaign since it launched in September, with investments starting at £125, the price of a single share. The level of investment from both existing members and the public meant the limit of £5 million eligible for the Enterprise Investment Scheme (EIS), which gives investors access to tax relief, was quickly reached so Mr & Mrs Smith decided to close the round at midnight on Monday. The success of the campaign has made Mr & Mrs Smith the first company in both the UK and Europe as a whole to take advantage of the new UK limit of €8 million for investment crowdfunding, crossing the previous €5 million limit on September 21. Get the full story at Travolution