A September 2015 Smartling study found that 52.6% of respondents were either creating content only in English or in English plus one other language. More than one-third (36.8%) have two to four languages in their portfolio in addition to English, and 10.6% have at least five. When it came to how their marketing messages were resonating with multilingual customers, 36.8% of US marketing executives felt fairly confident, 13.2% were not very confident and 8.6% were not at all confident. In fact, only 10.5% were very confident with their multilingual marketing messages. Almost one-third of respondents said their level of confidence was not applicable, because they either weren't targeting multilingual audiences or they didn't have insight into how people were responding to their messages. Get the full story at eMarketer