It is becoming more common to see shoppers walking down the aisle of their favorite retailer with their phone in hand, eagerly searching for more information or a better deal at a competing store. Showrooming and webrooming are the norm, as shoppers use mobile throughout their purchase path. Interestingly, the United Kingdom and Japan are ahead of the U.S. in terms of how they shop on their mobile devices. Get the full story at Mobile Commerce Daily