Concerned advertisers would do well to note that millennials did not universally reject ads as irrelevant. A few digital ad types saw a majority of millennial internet users in the Fractl/Moz poll rating them at least somewhat relevant, including retargeted ads and social media ads. Millennials were also fairly warm to paid search ads, while mobile ads fared especially poorly. But respondents also said ads were just not the best way to reach them. Free content was the most effective way they recommended for companies looking to attracted their business, followed by discounts or free trial offers by mail, and appearing high in search results. Get the full story at eMarketer Read also "Top iOS9 ad blocker is pulled from Apple App store - by its regretful creator" at AdvertisingAge