The anti-Glass sentiment adds to the adjustments that marketers will have to make to accommodate Google Glass as a new mobile channel. “Since Google Glass is more intrusive, users will likely be less tolerant to traditional marketing messages, advertorial content and non-targeted communication,” said Bill Magnuson, co-founder and chief technology officer for Appboy Academy, New York. “Marketers who want to be more forward-thinking should look toward Android Wear or Apple’s rumored watch, since they are less intrusive, more likely to be adopted quickly and can be used in similar ways as Google Glass without the social stigma.” Get the full story at The Mobile Marketer