Negotiated corporate rates go mobile
Aug 16, 2011
The palm of your hand may be the most convenient place to book at hotel room, but risks to travel procurement programs of mobile booking include deteriorated data and compromised compliance. Still, negotiated corporate rates increasingly are available in mobile channels.
"Mobile booking of hotel is going to happen because employees are going to make it happen," Rearden Commerce senior director of product marketing Becky Waller said. "If you look at the rise of tablets and better web interfaces, travelers are going to expect to be able to do it, so travel managers need to embrace it and find a model that works."
Many mobile hotel booking technologies are being designed with the travel buyer in mind. GetThere, for example, earlier this year updated its mobile services to allow travelers to shop for and book hotels in line with corporate policies. It uses HTML5 technology, meaning travelers need not download an application or constantly update in order to use it.
Rearden by year-end plans to launch technology capable of originating hotel bookings, Waller said.
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