Search engine marketing and optimization have become important components of most company's online marketing strategies. Proof of this ranges from the high market capitalization of Google to the increased percentage of marketing budgets being directed toward search.

When working to boost the effectiveness of any online marketing initiative, it's vital to continually tweak the campaign. This involves many issues somewhat removed from the website itself, such as keyword selection and bidding strategies for paid search. It is also imperative to zero in on the site itself and find ways to make it better from a conversion perspective.

There is a very limited window of opportunity to capture someone's attention once they arrive at a website. Below are several strategies for improving website performance for business-to-business and business-to-consumers sites.

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