Ron Andruff, president of Tralliance Corporation, the .travel registry responsible for administering the domain, announced that 16,162 .travel domains have been registered in the 16 weeks since the domain was launched.

Included in those registering are such top travel companies as British Airways, Expedia, Fairmont, Kruger National Park, TUI, Raffles Hotels, Marriott, Carnival and Disney. Tralliance hosted industry leaders over the weekend to celebrate the launch of the .travel domain.

"The .travel registry is now open and we are inviting all of the world's travel related businesses to claim their space on the Internet," said Andruff.

Tralliance has enlisted the support of more than 120 travel associations to assist in the process. Tralliance, which is owned by The Globe, a Michael Egan company, also said it will soon unveil the .travel directory, a free service that will provide a search tool to consumers and the travel industry seeking information. The directory will offer a precise catalog of virtually every product and service offered by .travel registrants.

As part of the celebration, the Canadian Tourism Commission said it would begin a new marketing communications strategy in support of the "Canada Keep Exploring" brand campaign. The new initiative will result in the creation of a nationally focused travel portal, Canada.travel, which will debut for consumers in the second quarter of 2006.

Also at the celebration. Tralliance announced that it would donate $1 for every .travel domain name registered to the "Just a Drop" charity. The charity aims to provide clean water to thousands of children and their families around the world.

Related Link: Tralliance