When TripAdvisor started to offer its first travel meta search product back in 2013, the largest travel website in the world was stepping beyond just reviews, and became a travel seller. During the process, TripAdvisor became one of the key drivers for direct bookings for hotels and OTAs a like. With the introduction of TripAdvisor Instant Booking, the company is now moving further in the direction of becoming an OTA. And the data collected by Tnooz perfectly illusrates why all the major OTAs are talking to TripAdivsor. Get the full story at Tnooz