Occupancy filters now appear on Google Hotel Ads, something which is a major improvement of their product since it increases its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is a great opportunity for direct channels to practically gain exclusivity, funnily enough on the bookings of highest value. Although it is still being tested, an increasing number of users can now see the occupancy filter on your hotel’s listing (Google My Business) when checking prices. Don’t worry if you still cannot see it, you should be able to soon. Get the full story at Mirai