The new design of Google Flights is simpler, with many of the options to customize a search upfront removed. The simpler design with a search box set against a big splash page photo is reminiscent of Kayak, the Priceline Group-owned metasearch company. When asked about this, CEO Steve Hafner said by email, “Google is one of a handful of companies that we admire. We’re flattered that they were inspired by our UX and we’ll continue to advance the state of the art.” Google has pointed out previously that its flight search distinguishes itself from competitors by having faster response times than any other product on the market. Other companies counter that Google partly is able to have fast response time by not offering as much inventory as other providers. But it also spends more on caching, or saving airfares based on recent searches as a way to speed up results, than any rival. Get the full story at Skift and Google Flights