Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test. Google local reviews are broken out by traveler type, including couples, families, solo and business travelers. If you click into one, it will then show you the summary by category of service, such as rooms, location and service and facilities. This is all with a graphical user interface that has nice imagery and icons. Get the full story at Sergey Alakov and