The report found that consumers want a lightning-fast mobile experience, which they feel this is best delivered through apps. Travelers also value the additional functionality and features that the native platforms bring. Travel brands that can match their app experience to consumer expectations will drive more bookings, add more ancillaries and create longer-term value. And those travel brands that don’t deliver will suffer through online cart-abandonment, as well a pummeling on social media and app store ratings. Travelport's research reveals what travel activities people use apps for and why they consider choosing apps ahead of mobile web. The research highlights the opportunities for travel brands to engage through the customer journey. Get the full story at Travelport Digital