Stephen Kaufer told the Phocuswright conference in Los Angeles last week that TripAdvisor wants to provide travellers with a more customised experience. He said although the original site could be seen as a social network that allowed users to share their reviews, he did not see it that way. But the revamped TripAdvisor, which was rolled out globally last week, has been designed along the lines of social networks with influencers and brands able to develop followers as well as ordinary users. Get the full story at Travolution