Here’s how Tout works: 1. Content Discovery: Using the technology, Tambourine’s social media team can locate relevant photos and stories posted on social media by guests at the hotel and nearby attractions. 2. Push-Button Outreach: Once a guest photo or story has been identified, Tout instantly contacts the guest (via social media), thanks them for their post and asks for one-click permission to use the content in the hotel’s marketing campaigns. 3. Curation/Usage: Once the guest has given their permission, the content is stored in a private online portal and the hotel has full legal usage rights to use the content in its own social media and any other marketing campaigns, including traditional print collateral. Get the full story at Tambourine