So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs, CMO, Internet Marketing Ninjas, and speakers Patrick Branigan, Art Director/Lead Designer, Overit, and Bryson Meunier, Director, Content Solutions, Resolution Media, shared their top tips on how to improve your mobile presence. Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the sharing and conversations will drive user engagement in this new era. Users need to both converse with as well as to organize content as they see fit. Get the full story at Search Engine Watch View also the presentation "Site Architecture for Multiscreen users" at SlideShare