NextGuest originally debuted this platform at HITEC Toronto in 2017. Since launching this platform, NextGuest has proven the necessity of utilizing past guest insights to inform strategy and acquire new guests while still engaging the traveler throughout every touchpoint of the travel journey. “With the combination of the smartCMS from HEBS Digital and Serenta’s industry-leading CRM technology, NextGuest is perfectly positioned to help hoteliers completely transform their business,” said Jason Price, Executive Vice President of HEBS Digital. “We look forward to sharing our expertise with hoteliers at HITEC and to better illustrate how they can own their guest data and make smarter business decisions that ultimately maximize direct website revenue.” Get the full story at HEBS Digital