The spaghetti chart illustrates the reality of the situation. The PMS continues to be at the core, but channel management, revenue management, reservations software, CRMs, mobile technology, and the multitude of other tech pieces that come together to offer a whole administrative and guest experience swirl around the PMS haphazardly. Hoteliers struggle just in managing the technology. Making good sense of highly valuable data buried deep in the spaghetti is virtually impossible. Get the full story at SnapShot