More and more hoteliers begin to target non-guests for their restaurants, business centers and fitness facilities in a bid to drive ancillary revenue. Food-and-beverage outlets such as restaurants and bars are typically the best targets for locals. First Hospitality Group routinely partners with popular chains and chefs to fill its hotels. The Holiday Inn Hotel & Suites Chicago-O’Hare, for example, houses a Harry Caray’s Italian Steakhouse that contributes a significant share of total revenue. Marriott International has rolled out Workspace on Demand in 35 hotels in the United States. The program takes previously unused public spaces and transforms them into de facto meeting rooms bookable by the hour for groups of one to 12 people. Get the full story at