Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just leads to more shouting, and everybody is drowned out.

So, what can a company do to get noticed?

Here are five questions marketers should ask themselves as they craft new strategies to capture customers' attention in an increasingly noisy marketplace.

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