Tourism Minister Len Goucher said 70 per cent of tourists log on to the Internet for travel planning, and the government's new strategy will take online marketing to a new level.

"Everything now is done on the Internet. We've got to adapt to it," Goucher said at Tuesday's campaign launch at the Halifax Stanfield International Airport.

"People are time-sensitive, and they want to be able to make their decisions right away."

Visitors to the province's official tourism website will be able to click their way around Nova Scotia and visit popular tourist attractions - albeit virtually.

Get the full story at Canoe Travel

Related Link: Virtual Nova Scotia