“nSight’s ability to show us how consumers are shopping for future stays is a game changer for our integrated marketing and revenue strategy,” said Nicole Young, Vice President, Revenue & Sales at sbe. “The insight gives us the ability to market to active hotel shoppers and price based on consumer reaction to stay period rates for both our hotels and the competition. It’s redefining how we target and capture online bookings.“ nSight’s Hotel Solutions consist of the nSight interactive SaaS application and reporting that brings search, booking and rate dynamics into one forward-looking view so Marketing and Revenue Management can act together. nSight equips hoteliers with predictive data that gives a clear picture of the demographics and geography of consumers are who are shopping them and competitors by future arrival dates, allowing properties to target online advertising and grow direct bookings. “Hotels need more than rate shopping to make intelligent pricing decisions today,” said nSight President Jami Timmons. “Just following competitor rate hikes or cuts can reduce margin and erode brand value. Now, sbe can drive revenue strategy based on the consumer demand and market response to their rate and the competition’s rate. Higher demand can support higher rates, boosting ADR and RevPAR..” Get the full story at nSight