Where airport hotels of decades past were frequented out of necessity by airline passengers with cancelled flights or long layovers, the new breed of airport hotel is increasingly focused on attracting travelers through modern design and upscale facilities – along with better connectivity to their next flight than ever. For business travelers, who make up the bulk of airport hotel guests, the convenience – and reduced transport costs – of direct access to an airport terminal could be the deciding factor in where to stay. “Selling to corporate groups will be key,” Lauro Ferroni, Global Head of Hotels and Hospitality Research, JLL. says. “For example, think about day meetings, where reps are flying in for training, or conferences where attendees can schedule back-to-back events, all in the hotel.” Hoteliers are tuned into the importance of remaining focused on these corporate guests. Flexible meeting spaces such as large ballrooms and smaller breakout rooms are crucial for airport hotels, Ferroni notes, while the ability to book a day-use room could be helpful for passengers who would rather fly in for the day only. High-quality food and beverage options are also essential for keeping guests satisfied, while well-maintained fitness rooms are increasingly becoming a favourite amenity among business travelers looking to stay in shape on the go. Get the full story at Hotel Online