Travel-related brands often focus on mobile’s ability to enable travelers who already on the road book hotel rooms, car rentals and other services for the same day. However, as consumers increasingly leverage their smartphones throughout the day for a variety of activities, including researching an upcoming trip, savvy travel marketers are introducing services that meet the needs of these potential customers. “[Courtesy hold] provides our guests flexibility to research locations and vacation packages available online at and lock in the rates for up to 24 hours without credit card-confirmation, payment or penalty,” said Tom Santora, chief marketing officer at Omni Hotels & Resorts. “We redesigned our Web site late last year, and updates have been made in phases,” he said. “The courtesy hold function was always part of the plan and we are pleased to introduce it now as part of the overall redesign, ensuring the site is fully optimized for mobile platforms. Get the full story at Mobile Commerce Daily