Consumers can download either the Android or iPhone Google Wallet application to sync up their Omni loyalty account information. Once the app is downloaded, consumers can click on the loyalty programs tab from the menu that pulls out from the left-hand side of the screen. Information about the Select Guest loyalty program then pops up, and consumers can either log in or set up their account. The goal of the loyalty card component is to streamline the loyalty redemption process as much as possible for members. At the same time, the hotel group wants to extend the reach of its program. Additionally, Omni can leverage a virtual version of the loyalty card to build promotions around Google Wallet users. Get the full story at Mobile Commerce Daily