Travel companies have worked out specific tactics for their presence on various channels as part of their social media strategy. A tailored approach for each social network is a must as it’s directly related to an entity’s business objectives today. In addition to targeting content for various social networks, synchronising the look and feel of social media accounts and the tone of the messaging are other aspects that matter. Essentially this means one can observe diversity in engagement, content, promotions and so on. In the past few years, travel companies have developed apps that are built in to their Facebook pages and have initiated contests to attract fans or users to their pages to drive engagement. For Twitter, many travel organisations offer deals to gain followers or seem to be on high alert and always ready to respond or take part in a conversation. YouTube features customer testimonials, showcasing corporate culture, tutorials or tips on how-to make use of an offering (websites, apps) and so on. Get the full story at EyeForTravel