According to the whitepaper, these are the three biggest topics giving hoteliers sleepless nights: - Today’s fast-paced online environment: Many hoteliers described the macro-environment of hotel distribution and online marketing as complex, hyper-competitive and highly dynamic. They said this makes it difficult for many of them, as non-experts, to keep up with the latest developments in the field and take advantage of new opportunities available to their properties. - Today’s developing OTA landscape: Current developments in the online distribution space have created increased desire amongst hoteliers to drive more business through direct online channels. These include the ever-increasing consolidation within the OTA space and the increased adoption of developing technologies such as metasearch and instant booking. - Today’s advancing technology: The third theme is related to the increased sophistication and complexity of technology systems used to drive distribution and online marketing. Topics such as connectivity, cross-device and customisation featured frequently in the responses of hoteliers. Get the full story and the whitepaper at SiteMinder