Hotel booking agents that are partners on comparison websites such as TripAdvisor, have become increasingly powerful but take a hefty commission from every room they sell – up to 30 per cent. While doing so, they expose a property to a wide audience of potential guests but are accused of becoming more controlling about how a hotel should market itself, while also advertising savings that don’t actually exist. “There is no doubt as to the positive power and influence of online travel agents (OTAs) but it is getting to the point where they are dictating what we put on our own websites and how we communicate with our guests and future guests,” said Dan Visser, director of sales and marketing at the Langdale Hotel & Spa in Cumbria. “If we actively encourage our guests to book direct with us, we are pulled up on this and it’s bordering on the line of bullying.” Get the full story at the Telegraph