In 2015, just six percent of American travelers reported having booked on what they believed was a hotel's official website, only to find they had booked on a fraudulent site – websites that use a variety of marketing tactics to mimic hotel websites but are not, in fact, affiliated with the hotel. Just two years later, the number of travelers reporting that same experience has nearly quadrupled to 22 percent. Today, that amounts to 55 million hotel bookings of this type each year, translating to $3.9 billion in "bad" bookings. Furthermore, new evidence reveals consumers are not getting the deals they think they are from third-party booking sites. A poll commissioned by the American Hotel and Lodging Association (AHLA) details the extent to which online travel agencies can mislead consumers, revealing that 74 percent of travelers have less confidence booking with these sites after learning more about the prevalence of scams and deceptive marketing tactics. Get the full story at AHLA