The injected ads distract prospective buyers from a travel provider’s offerings, cutting directly into their revenue. These malware-driven infections typically present themselves in the form of pop-ups, banner ads and additional competitor offerings on a brand’s site. In the crowded online travel ecosystem, customers are far more concerned with finding the lowest price than sticking with a particular brand. For hotels, travel agencies, platforms, fare aggregators, and airlines vying for business, the last place they should face competing offerings is on their own website. According to Allied Market Research, the global online travel market is projected to generate a staggering $1.091 trillion by the year 2022, so opportunities for online journey hijacking are increasing by the day due to continued consumer preferences in researching and booking travel via the web. In fact, notes that 57% of all travel reservations each year are made online, and that number is going nowhere but north. Get the full story at Tnooz