The recently enhanced Swissôtel Hotels & Resorts’ website has proven to be such a hit with its customers that within seven months of its launch, room reservations made via the website have grown by 80% over previous year. More significantly, The recently enhanced Swissôtel Hotels & Resorts’ website has proven to be such a hit with its customers that within seven months of its launch, room reservations made via the website have grown by 80% over previous year. More significantly, room revenue delivered through swissôtel.com has more than doubled in the first half of the year.

The website has been enhanced to include easy-to-use reservation functions, user-friendly navigation and dynamic content in a secure environment. Visitors to the website enjoy greater ease of making room reservations (with less click throughs), exclusive special room packages and attractive promotions plus quicker access to hotel content and information. Some of the new initiatives that Swissôtel has added to its website include:

Best Rate Guaranteed!

- In April this year, Swissôtel Hotels and Resorts launched its internet Best Rate Guarantee where customers booking on swissotel.com are guaranteed the best rates for their hotel booking. If they find a website that is selling a lower rate than the best rate offered on swissotel.com, Swissôtel will not only match that rate but offer an additional 50% discount on that lower rate for the first night of the guest’s stay (terms and conditions apply). Since the introduction of the internet best rate guarantee, room bookings received through its website have increased tremendously, which is a clear demonstration of solid customer confidence in swissotel.com’s promise to deliver the best price for their hotel bookings.

Great Online Deals

- In a move to reward its existing online customers and encourage more online shoppers to book on its website, Swissôtel Hotels & Resorts has unleashed a slew of attractive incentives including: US$10 off Food & Beverage Bills | All customers who make their rooms reservation online will be rewarded with a US$10 credit, which they can use at any of the award-winning restaurants and bars located within the Swissôtel hotels and resorts worldwide. Win a 3-night complimentary hotel stay and Swissôtel Collectibles | 20 lucky guests stand to win a three-night complimentary stay at a Swissôtel hotel of their choice. Customers who make their online reservations from 1 May to 31 October 2005 will automatically qualify for the draw. The grand draw will be held on 21 November 2005 and will be one of main highlights of first anniversary celebrations of the revamped swissotel.com website. To further sweeten the deal, another 100 lucky winners will receive a special Swissôtel collectible each.

Pointing to the success of Swissôtel’s direct to consumer strategy and growth of online bookings on swissotel.com, Ms Jeannette Ho, Vice-President, Distribution Marketing and Revenue Management of Raffles International Limited said, “The surge in web bookings clearly demonstrates that our e-commerce initiatives have paid off. Since the launch of the enhanced website, we have initiated enhancements that cater to customers’ preferences in terms of design, usability and functionality. Moving forward, swissotel.com promises to continually innovate our online offerings so as to deliver a convenient, user-friendly and secure online experience to our customers.”