In his presentation titled How eBay will Continue Reshaping the E-Retailing Industry,Ӕ Gary Briggs, chief marketing officer at eBay, challenged his counterparts in attendance at the show to think more outside the box.

Online retail is rapidly maturing but we are not doing enough to innovate,Ӕ Mr. Briggs said. I am offering a call to action to the industry to innovate more.Ӕ

One problem with the retail industry today is that online is not given the credit for what it is, according to Mr. Briggs. Online spending is often much less than traditional retail spend.

Also, retailers are not coming up with their own ideas but merely copying others.

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