The credibility of such reviews has been increasingly called into question in recent years by skeptical studies, controversies around fake reviews, and conflicts of interest that compromise the integrity of review sites. At a time when Russia has shown how easy it is to manipulate online discourse, online reviews—especially crowdsourced ones—are hard to trust. The result is an online review scene rife with conflicts of interest and shady practices. Not that the average consumer cares. Around four in five Americans now turn to reviews when buying something for the first time, and around half say they’re generally accurate, according to Pew Research. Get the full story at Mashable