More than half of consumers surveyed (51.6%) said something they saw in a magazine prompted them to conduct an online search. Nearly the same number (47.7%) said reading an article led to a search. Broadcast TV, newspapers and cable TV rounded out the top five, while face-to-face communication was sixth, at 35.3%.

The words of others ring loud when it comes to influencing electronics purchases, the survey found. Word-of-mouth was cited by 45.1% of respondents. However, the eyes still have it here as well: 37.8% said reading an article was influential and about 29% cited either magazines or newspaper inserts. About 24% said online advertising was influential.

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