You want to keep your current customers happy so they will be loyal fans of your products and services. If you are successful at making loyal customers after a sale, then they will tell their friends about your amazing service and product. This will ultimately increase revenue and traffic to your site. When a potential customer is shopping online, it's much different than an in-store experience. You don't get to see employees working, other shoppers, the products, or the overall work ethic of a company. So, online businesses have to work extra hard to make potential customers feel safe with their money and comfortable with your service and product. Showing a potential buyer that you stand behind your product is an excellent way to put their fears of being scammed at ease. If you can offer a free-trial period or a money-back guarantee, then the potential customer will know that they can get their money back if they are dissatisfied with your product or service. If you remain professional and hold up your end of the bargain, then the customer will feel safe trying your product and appreciate the confidence your company has in itself. Get the full story at iMedia Connection