A February 2007 Hitwise study found that slightly more women than men visit online travel sites, and that nearly a quarter of visitors are ages 55 and older.

The age distribution is worth noting because lifestyle trends are altering the types of trips people take and the way they plan and book travel. Those 55 and older will increase substantially as a percentage of the population during the next 10 years. Yet Web-based resources tailored specifically for that group have been lacking.

Another online travel study conducted in February 2007 by Nielsen//NetRatings also tracked about a quarter of visits as coming from those ages 55 and older. Nearly half of visitors were ages 45 and older, pointing toward even more growth in the 55-and-older group during the next 10 years.

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