The online travel category continues to show strong growth in India,” said Kedar Gavane, comScore Director for India. “The convenience of booking trips and locating travel information online continues to appeal to many users, especially among India's young Internet population. As the online travel industry matures it will be important for brands to provide increasing functionality, ease of use and security to its users to effectively compete in this growing market.” In April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work location, an increase of 32 percent from the previous year. Each of the top 10 properties in the category experienced strong growth in the past year. Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase of 8 percent from the previous year. Online Travel Agent sites (OTAs) secured the remainder of the four top spots in the category. MakeMyTrip reached nearly 3.9 million visitors (up 63 percent) followed by Yatra Online with 3.5 million visitors (up 82 percent) and with more than 2.1 million visitors (up 80 percent). U.S.-based Expedia Inc. secured the #5 position with 1.8 million visitors (up 12 percent). Of the 7.1 million people visiting the top three OTAs, MakeMyTrip, Yatra Online and, in April, more than 2 million users (29 percent) visited two or more of the three sites in April 2011. The remaining 71 percent of visitors checked in at only one of the three sites during the month demonstrating relatively strong brand loyalty among the top players. Get the full story at comScore