According to a Chinese outbound market report from the Chinese Outbound Tourism Research Institute (COTRI), 20 percent of the 120 million Chinese outbound travelers booked travel using an online travel agency in 2015. That’s a seven percent increase over 2014 and the strongest indicator that booking sites continue to be more accepted throughout China. Chinese consumers felt less pressure from pricing wars late last year when Ctrip took a stake in Qunar and began working together, a powerful alliance among two of China’s largest booking sites. That’s likely one factor swaying more consumers towards booking sites, COTRI said. Still, 80 percent of Chinese travelers booked offline and used one of the more than 27,000 brick and mortar travel agents in China last year. The number of travel agencies in China has increased by 50 percent since 2006 and shows little signs of slowing, and COTRI projects Chinese outbound travelers will spend nearly $80 billion at travel agents this year. Get the full story at Skift