Modern travel technology is about creating an evolving online platform: delivering an innovative, compelling and constantly improving experience for the end customer. These platforms are built on bespoke integration. Where the web has created the harshly competitive environment of the modern travel marketing, it is increasingly web technologies that offer businesses the best solution. The web has fostered the growth of new technologies that are built on the ideas of openness and interoperability. The age of content management systems (CMS) is effectively over and has paved the way to web experience management and customer experience management platforms. These solutions offer proven integrations to personalization, e-commerce, marketing automation and customer relationship management systems while adapting to the any device, from mobile, desktop and television experiences. Get the full story at Tnooz