According to different surveys, more and more travelers are enjoying increased autonomy in the early stages of a travel experience. This trend comes as a no surprise considering the variety of options provided by interesting and useful travel technology available nowadays, particularly online. Industry professionals believe that research, including comparing price and availability, is the area which offers most opportunities for technology to improve the customer experience. It seems that online platforms allowing these actions are moving in the right direction, since using them in travel planning is becoming increasingly popular. Travel websites, mobile applications and social communities make planning easier, quicker and more fun. What travelers do seek is sincere, personal and impartial advice. When making travel decisions, we look for an authentic opinion from travellers who have been to the same destination or used the same travel service providers, preferably with similar travel objectives. Get the full story at Amadeus