As with retail ecommerce, China’s digital travel market once again leads the region thanks to a massive population, a rising middle class who enjoys traveling, and with high levels of mobile adoption. In 2015, China will generate $65.85 billion worth of digital travel sales, representing yearly growth of 28%. Sales are set to rise to $131.30 billion in 2019. eMarketer forecasting analyst Christopher Bendtsen commented, “Although China’s economy is slowing down, China’s total travel sales are expected to increase dramatically as the growing middle class find travel more affordable. “Mobile booking’s rising popularity, combined with the success of online travel agencies, will fuel even more significant digital travel sales growth there. India and the major developing countries in Southeast Asia will witness similar trends. This creates huge opportunities in the digital travel space, and in particular, mobile.” Get the full story at eMarkerter