According to a report by Indian IT services company Tata Consultancy Services (TCS) the most mature social media users are producing their own digital content. A total of 81% have corporate blogs, 77% have mobile apps for consumers who use social media and 61% have online video channels. In its report titled: Mastering Digital Feedback: How the Best Consumer Companies Use Social Media, TCS questioned 655 respondents from mostly consumer-facing companies with average revenue of $15.6bn. The companies in the report came from 11 industry sectors including: banking, consumer packaged goods, retail, technology (consumer software and hardware), media and entertainment, and utilities. “Despite ready availability of digitized consumer-to-consumer interactions in social media, its use by companies is today largely limited to being a mechanism for B2C marketing,” said Satya Ramaswamy, global head digital enterprise at TCS. Get the full story at Computer Weekly Download the full report including travel industry data at Tata Consultancy Services (free registration)