The result is a rebrand that includes a new marque. What previously was a group of circles - three in the company’s old brand color, a washed-out green and one red - is now one large red circle with a smaller one next to it. The design “reflects brand values like openness, reliability and modern timelessness,” the company said in a statement. The brand also went from a decidedly pragmatic tagline, “Make restaurant reservations the easy way,” to one that indicates its new mission: “The table is just the start.” OpenTable currently has about 23.4 percent market share, according to Datanyze, with Sabre Hospitality’s SynXis - a B2B solution for hotel reservations - in the No. 1 spot with 29.8 percent share. The company has seen a spate of me-too startups begin recently, like Zurvu, an invite-only app that lets restaurants sell reservations, KillerRezzy, that does the same, and Resy, all of which make the act of reserving a restaurant easy. But OpenTable has scale - 32,000 restaurants and 16 million diners per month. Get the full story at Digiday